After Lancom, a new brand is looking for a real UAE face for their campaign. The New Look’s search for a woman to appear in their next ad gathered thousands of girls whose dream was to become the next poster girl for one of the biggest high-street fashion brands in the region.

The dream came true for only one of them, 20-year-old Nermeen Mahmoud Mursi. Nermeen's prize will see her star in New Look’s next international ad campaign and she's also won an all-expenses paid trip to London! Nermeen, a student originally from Egypt, was encouraged by her mum to enter the competition. New Look judges said that the response from women in the region exceeded expectations.

Malls were buzzing throughout the three-day hunt, with women of all ages, shapes and sizes taking part.

But Nermeen wowed the judges with her energy, charm and natural beauty.

The campaign featuring Nermeen is set to be shown on billboards, in magazine adverts and in-store.